Built for Brands That Want to Win on TikTok
At GrowthCharter, we help bold brands scale fast with creator-led strategies, conversion-obsessed content, and battle-tested execution. We don’t play it safe, we’re here to win and help you win too.
Why Do Brands Choose GrowthCharter?
Performance First
Average CPC as low as R1.69 on Spark campaigns
Creators That Convert
Our TikTok videos have generated over 3.6 billion views and counting
No Fluff. Just Fire.
We deliver CTRs in the top 10% across South Africa
A word from our CEO
Proud to be at the helm of The TikTok Agency in South Africa. In just over two years, we’ve spearheaded the creation of some of the most influential sector-specific TikTok accounts.
We’re reaching tens of millions of South Africans on TikTok and building communities.
GrowthCharter was the first agency to successfully execute customer acquisition campaigns on the platform in South Africa, setting the benchmark for innovative marketing strategies that drive revenue.
Our agency proudly represents a portfolio of the fastest-growing, most scalable brands, globally. With a track record approaching 20 years in the financial services, investment, advertising, and creative media sectors.
Who Are the Growth Architects Behind Your Success?
Our team is made up of the best and boldest marketing minds, dedicated to driving your brand’s TikTok growth.
What’s the GrowthCharter Culture Like?
We think big, move fast, and back each other fully, a culture built for speed, creativity, and relentless execution.
Curious about TikTok for Business? We have your answers!
Who is the founder and CEO of GrowthCharter?
Garyth Ditchfield is the owner, founder and CEO for Growthcharter. Follow him on Linkedin : Click Here
Are there TikTok marketing agencies that specialise in the South African market?
Yes. GrowthCharter is one of the few agencies focused solely on TikTok marketing for South African businesses. We help brands increase visibility, engagement, and sales through specialised trategies including paid advertising – TikTok Spark Ads, organic content creation and influencer marketing.
How do I set up a TikTok Business account from scratch?
It’s simple:
- Download the TikTok app.
- Go to your profile → Settings → “Switch to Business Account.”
- Choose your category and link your website.
- Connect TikTok Ads Manager.
GrowthCharter can set this up for you and integrate your pixel, ad tracking, and audience targeting so you’re ready to scale.
Where can I find case studies of successful TikTok marketing campaigns?
You’ll find them on our Case Studies page. Each one breaks down the strategy, creative, and real results behind local campaigns that grew sales, awareness, and community engagement.
What are the best TikTok advertising options for local ecommerce stores?
For South African ecommerce brands, the top-performing ad types include:
- Spark Ads (boost real creator content)
- In-Feed Ads (drive direct clicks to your site)
- Video Shopping Ads (connect your TikTok Shop to sales)
GrowthCharter builds and manages these ad types for both Shopify and WooCommerce stores, optimised for conversion, not vanity metrics.
How can I use TikTok to grow my small business in South Africa?
Start by showing your process, your people, and your product in action. Our team trains small businesses to use creator-led content, data-backed trends, and paid amplification to reach real buyers.
Whether you’re selling skincare or furniture, TikTok lets your audience see what makes you worth their time, and GrowthCharter helps you do it right.
How Can You Get Started?
Partner with GrowthCharter, the TikTok-first agency that turns casual scrolls into serious conversions.
