Built for Brands That Want to Win on TikTok
At GrowthCharter, we help bold brands scale fast with creator-led strategies, conversion-obsessed content, and battle-tested execution. We don’t play it safe, we’re here to win and help you win too.
Built for Brands That Want to Win on TikTok
Why Do Brands Choose Us?
Creators That Convert
Our TikTok videos have generated over 4.8 billion views and counting
No Fluff. Just Fire.
We deliver CTRs in the top 10% across South Africa
A word from our CEO
Proud to be the leading TikTok agency in South Africa. Built for attention, scale, and results.
In just over four years, we’ve built some of the country’s most influential sector-specific TikTok accounts, reaching hundreds of millions of South Africans and building communities that don’t just scroll past.
We were the first agency in South Africa to run customer acquisition campaigns on TikTok. At the time, that got us a lot of confused looks. It aged well.
Today, GrowthCharter partners with some of the fastest-growing brands locally and globally across payments, new energy, fitness, retail, FMCG, and consumer product goods. Built in just over four years, the agency is backed by leadership with years of experience building brands, systems, and growth across multiple industries.
Welcome to GrowthCharter. The TikTok Agency.
Garyth Ditchfield
Founder and CEO of GrowthCharter
Who Are the Growth Architects Behind Your Success?
Our team is made up of the best and boldest marketing minds, dedicated to driving your brand’s TikTok growth.
Lynne - COO
Keeps the machine moving at full speed. “The idea is easy. Execution is everything."
Lerato - Creative Director
Professional overthinker of ideas that somehow end up fire. “Sometimes all it takes is one random thought and 14 tabs open.”
Dillan - Head of Content
Chronically online. Commercially useful. “I see the trend before the trend sees itself.”
Sbahle - Head of Production
Turns “we need this tomorrow” into “it’s in the client folder.” “Production panic is just part of the workflow at this point.”
Tiffanie - Head of Community
Probably replying to comments right now. “I turn audiences into internet besties one comment section at a time.”
Berno - Head of Studi
The reason the visuals hit before the caption does. “I’ve stopped everything over a shadow that offended me.”
Nomfundo - Creator Success Lead
Keeps creators booked, briefed, and slightly less stressed. “I manage creators, deadlines and last-minute voice notes professionally.”
Roonie - Digital Architecture
Fixes problems before the team even notices them. “If the backend survives the campaign launch, I’ve done my job.
What’s the GrowthCharter Culture Like?
We think big, move fast, and back each other fully, a culture built for speed, creativity, and relentless execution.
Curious about TikTok for Business? We have your answers!
Who is the founder and CEO of GrowthCharter?
Garyth Ditchfield is the owner, founder and CEO for Growthcharter. Follow him on Linkedin : Click Here
Are there TikTok marketing agencies that specialise in the South African market?
Yes. GrowthCharter is one of the few agencies focused solely on TikTok marketing for South African businesses. We help brands increase visibility, engagement, and sales through specialised trategies including paid advertising – TikTok Spark Ads, organic content creation and influencer marketing.
How do I set up a TikTok Business account from scratch?
It’s simple:
- Download the TikTok app.
- Go to your profile → Settings → “Switch to Business Account.”
- Choose your category and link your website.
- Connect TikTok Ads Manager.
GrowthCharter can set this up for you and integrate your pixel, ad tracking, and audience targeting so you’re ready to scale.
Where can I find case studies of successful TikTok marketing campaigns?
You’ll find them on our Case Studies page. Each one breaks down the strategy, creative, and real results behind local campaigns that grew sales, awareness, and community engagement.
What are the best TikTok advertising options for local ecommerce stores?
For South African ecommerce brands, the top-performing ad types include:
- Spark Ads (boost real creator content)
- In-Feed Ads (drive direct clicks to your site)
- Video Shopping Ads (connect your TikTok Shop to sales)
GrowthCharter builds and manages these ad types for both Shopify and WooCommerce stores, optimised for conversion, not vanity metrics.
How can I use TikTok to grow my small business in South Africa?
Start by showing your process, your people, and your product in action. Our team trains small businesses to use creator-led content, data-backed trends, and paid amplification to reach real buyers.
Whether you’re selling skincare or furniture, TikTok lets your audience see what makes you worth their time, and GrowthCharter helps you do it right.
How Can You Get Started?
Partner with GrowthCharter, the TikTok-first agency that turns casual scrolls into serious conversions.
