growthcharter white logo

How Wetility Generated 17,102 Solar Subscription Leads on TikTok.

Generate leads for solar subscription sign-ups

Category

Renewable Energy

Service

Performance Ads

Platform

TikTok

How Wetility Generated 17,102 Solar Subscription Leads on TikTok.

Generate leads for solar subscription sign-ups

Category

Renewable Energy

Service

Spark Ads

Platform

TikTok

Campaign Overview

Engagement Period:

2024–2025

Primary Goal:

Generate leads for solar subscription sign-ups

Secondary Goal:

Educate the market on how solar subscriptions work

Main Challenge:

Communicating a subscription-based solar model in a short video format.

Target Audience

Age Group:

28–55 years

Location:

South Africa

Intrests:

Energy savings, sustainability, home improvement

Audience Insight:

Homeowners and key household decision makers looking for reliable alternatives to rising energy costs

Overview

A leading renewable energy company wanted to build awareness around its solar subscription model and convert interested homeowners into qualified leads. The challenge was getting people to understand a fairly complex offer within seconds on TikTok. GrowthCharter developed a straightforward approach built around simple cost-saving messaging, authentic local visuals, and user-generated style creatives. This allowed us to scale quickly while making the offer easy to understand and act on.

Challenge

Communicating a subscription-based solar model in a short video format.

Strategy & Execution

GrowthCharter focused on simplicity and relatability. The campaign emphasized:

  • In-feed TikTok conversion campaigns
  • UGC-style ads that highlighted savings and convenience in everyday language
  • Ongoing creative testing and pixel optimization to improve performance over time

 

Results

Total Impressions

98.91 million

Followers gained

115K

Qualified leads

17,102

Clicks

616,000

CPC

R3.02

Cost per lead

R175.42

CPM

R18.65

Top 3 Creatives

Key Takeaway

Wetility grew the account by combining awareness building content with offer first creative. Relatable local storytelling drove scale, while clear value messaging helped convert attention into leads.

Insight

The best performing content made the value obvious upfront. When users understood the offer quickly and saw it through familiar, human creative, they engaged faster and converted more efficiently.

FAQ's

They ran in-feed conversion campaigns supported by relatable, UGC-style ads focused on the financial benefits of a solar subscription.
The campaign delivered 98.9M impressions and generated 17,102 qualified solar subscription leads.
South African homeowners aged 28–55 interested in saving on energy and transitioning to renewable solutions.
Simple, savings-focused messaging paired with local visuals and ongoing optimization.

Ready to Turn TikTok Attention into Leads, Sales, and Commercial Growth?

Book a TikTok Discovery Call with GrowthCharter.

Book your TikTok for Business Call
tiktok lady dancing
tiktok lady dancing