Copywriter

Every scroll-stopping short-form video starts with the right words – the hook that stops the thumb, the caption that gets the comment, the script that makes a 30-second video feel like a conversation. As Copywriter within GrowthCharter’s content studio deployed at the client, you’ll write across hooks, scripts, captions, and campaign messaging for a fast-moving, high-output short-form video content engine, working hand-in-hand with the Content Strategist, designer, and producers to bring every piece of content to life.

WHAT YOU’LL OWN

• Write hooks, scripts, and captions for short-form video content across multiple content pillars and campaigns

• Adapt tone and messaging for different audiences and moments across the South African market

• Translate strategy briefs into copy that’s relatable, platform-native, and true to brand voice

• Collaborate closely with the Video Producers on scripting for on-camera and voiceover content

• Work with the Graphic Designer & Motion Specialist to marry copy and visuals for static and motion content

• Write and adapt hashtag strategy, video descriptions, and community-facing copy

• Keep a finger on the pulse of short-form video trends, sounds, and slang so copy never feels dated

• Support the Content Strategist with messaging input during planning and campaign development

WHAT YOU BRING

• Proven copywriting experience, ideally in an agency or fast-paced content environment

• A portfolio that shows range – hooks, scripts, captions, campaign copy

• Deep understanding of how South African audiences speak, joke, and engage online

• An ear for what makes a script sound natural when spoken on camera, not just read on a page

• Comfortable writing fast, across multiple briefs, without losing quality

• Strong grasp of short-form video-native tone – you know the difference between an ad and content that feels like content

REQUIREMENTS

Must have a valid drivers license with own transport,

Must be a South African citizen or valid work permit.

BONUS POINTS

• Experience writing specifically for short-form video

• Multilingual copywriting ability across South African languages

• A personal or professional short-form video content track record