Content Strategist & Team Lead

GrowthCharter is a short-form video-first creative and growth agency, and this role sits within a dedicated content studio team we deploy on-site at a client in Rosebank. As Content Strategist & Team Lead, you’ll be the person who turns a brand’s ambition into a short-form video strategy that actually performs – and the person who holds the four-person studio deployed alongside you to that same standard. You’ll sit between the client, GrowthCharter leadership, and your production team, translating platform trends and performance data into a content plan that ships consistently and moves the numbers that matter.

WHAT YOU’LL OWN

• Own the short-form video content strategy for the embedded team, from pillar planning to weekly content calendars

• Lead and coordinate the Copywriter, Graphic Designer & Motion Specialist, and two Video Producers day to day

• Translate client briefs and business objectives into platform-native content strategy

• Track performance (reach, engagement, conversion) and iterate the strategy based on what the data says, not just what feels right

• Stay ahead of short-form video trends, formats, and algorithm shifts, and turn that intelligence into actionable briefs

• Run the team’s workflow – briefing, content review, approvals, and delivery – so nothing misses a deadline

• Be the primary point of contact for the client on-site, managing expectations and reporting on results

• Coach and give direction to the team, maintaining a high creative and quality bar across every piece of content

WHAT YOU BRING

• Proven agency experience in a strategy, social, or content leadership role

• A track record of short-form video content strategies that delivered measurable results

• Strong understanding of the South African social media landscape and audience behaviour

• Comfortable leading a small team and making fast calls under real deadlines

• Data-literate – you can read a dashboard and turn it into a decision

• Excellent stakeholder management; confident presenting strategy and results to clients

• A go-getter mentality – you spot the opportunity before you’re asked to find it

REQUIREMENTS

Must have a valid drivers license with own transport,

Must be a South African citizen or valid work permit.

BONUS POINTS

• Experience embedded on-site at a client, not just agency-side

• Familiarity with short-form video ad platforms (e.g. TikTok Business Center, TikTok Ads Manager) or pixel-based tracking

• A track record of growing a short-form video account from scratch