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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

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lady doing a tiktok

Featured Blogs

Choosing the best tiktok agency in south africa

10 TikTok Agencies in South Africa to Know in 2026

TikTok Shop not yet in South Africa

Is TikTok Shop Available in South Africa? What Brands Need to Know Now

TikTok trends

What Actually Trends on South African TikTok in 2026?

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
TikTok strategy

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Strategy South Africa | Why Your Business Needs More Than Content

Posting more videos won’t grow your business on TikTok. Learn why every successful brand starts with a TikTok strategy and how to build one that delivers measurable results.
Read More
tiktok sparkads explain

Author: GrowthCharter

The TikTok Agency

TikTok

Spark Ads Explained Properly: How South African Brands Should Turn Organic Posts Into Paid Performance

Learn how Spark Ads work, why they matter for South African brands, and how to scale organic TikTok posts into stronger paid performance.
Read More
how to run tiktok ads

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Ads South Africa | How to Run Campaigns That Drive Results

Learn how to run TikTok Ads that do more than generate views. Discover the strategy behind high-performing TikTok campaigns and how South African brands can maximise their advertising budget.
Read More
content creator for tiktok

Written by: GrowthCharter

Why Most Brands Fail on TikTok (And How to Avoid It)

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content creator for tiktok

Written by: GrowthCharter

How to Build a TikTok Content Strategy That Actually Converts

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TikTok content creators

Written by: GrowthCharter

How Much Do TikTok Ads Cost in South Africa?

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tiktok marketing performance

Written by: GrowthCharter

TikTok Performance Marketing Growing Organic Content

Read More
how to run tiktok ads

Written by: GrowthCharter

TikTok Ads South Africa | How to Run Campaigns That Drive Results

Read More
TikTok strategy

Written by: GrowthCharter

TikTok Strategy South Africa | Why Your Business Needs More Than Content

Read More
Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
Read More
TikTok Shop not yet in South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

Is TikTok Shop Available in South Africa? What Brands Need to Know Now

TikTok Shop is not publicly available in South Africa yet. Here is what that means, why it still matters, and how brands should prepare before launch.
Read More
Tiktok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What TikTok Shop Will Change for Brands in South Africa

TikTok Shop will change how brands sell, launch products and work with creators. Here is what South African teams should expect and prepare for.
Read More
tiktok live

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Replay Strategy | Turn 1 LIVE Into Weeks of Content

Learn how to repurpose TikTok LIVE content into multiple high-performing videos to extend reach, improve performance, and maximise ROI.
Read More
TikTok LIVE Best Practices for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Best Practices for Brands | Strategy That Actually Work

Discover TikTok LIVE best practices for brands, including structure, engagement, moderation, and strategies that drive real results.
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
Read More
tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
Read More
content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

How to Choose the Right TikTok Creators for Your Brand

Bigger isn’t always better. Learn how to choose TikTok creators who genuinely connect with your audience and drive measurable business results.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
TikTok black friday south africa content

Author: GrowthCharter

The TikTok Agency

Black Friday

The Creative Playbook: TikTok Content for Black Friday 2025

Discover how South African brands can create scroll-stopping TikTok ads for Black Friday 2025 using hooks, UGC…
Read More
TikTok black friday

Author: GrowthCharter

The TikTok Agency

Black Friday

How TikTok Turns Black Friday Buyers to Loyalists in SA 2025

Use TikTok this Black Friday to thank customers, share their reactions, and give your audience first access to what…
Read More
purple monster scrolling tiktok on black friday

Author: GrowthCharter

The TikTok Agency

Black Friday

TikTok Tricks That Turn Browsers Into Buyers This Black Friday 2025

Learn tricks to how South African brands can use UGC, Spark Ads, and TikTok Live to turn casual scrolls into real Black Friday…
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More

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