TikTok Newsroom
TikTok is a goldmine – if you know where to dig.
We surface the strategies, trends, and creative insights behind the top-performing TikTok campaigns. From Spark Ads to scroll-stopping creatives, we dig past the noise to uncover what actually drives business growth on the platform.
The gold’s in the growth and we know where to dig.
Black Friday is in full swing this November. Learn how to plan, test and launch a TikTok campaign that wins attention before the rush.
Discover how South African brands can create scroll-stopping TikTok ads for Black Friday 2025 using hooks, UGC, and storytelling that sells.
TikTok is driving South Africa’s Black Friday 2025. Learn how UGC, creator-led storytelling help your brand win attention, turning scrolls into sales.
TikTok is driving South Africa’s Black Friday 2025. Learn how UGC, creator-led storytelling help your brand win attention, turning scrolls into sales.
Stop chasing vanity metrics. Learn how TikTok campaigns focused on hooks, CTR, and CPL turn scrolls into sales.
Big budgets still flop on TikTok. Discover the rules that make brand content feel native and convert.
Your fate is set in 3 seconds. Steal hook frameworks that cut CPL and drive conversions on TikTok.
TikTok’s FYP isn’t broken. It prioritizes watch time, engagement, and action. Fix hooks, story, and CTAs to…
UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR…
Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold…
