TikTok Newsroom

TikTok is a goldmine – if you know where to dig.

We surface the strategies, trends, and creative insights behind the top-performing TikTok campaigns. From Spark Ads to scroll-stopping creatives, we dig past the noise to uncover what actually drives business growth on the platform.

The gold’s in the growth and we know where to dig.

tiktok purple monster
tiktok ads

Author: GrowthCharter

The TikTok Agency

TikTok
Learn why brands on TikTok flop and what actually works in 2025. Get TikTok strategies, hooks, trends, and creators that drive…
tiktok growthcharter purple monster holding an action sign for creative directions

Author: GrowthCharter

The TikTok Agency

TikTok
Learn how modern creative direction leverages TikTok culture, creator collaboration, and real-time participation to turn moments into movements.
tiktok conversions

Author: GrowthCharter

The TikTok Agency

TikTok
Stop celebrating views. Shift your focus to TikTok conversions with effective hooks, native CTAs, and metrics that drive…
3 seconds hook tiktok

Author: GrowthCharter

The TikTok Agency

TikTok
Keep viewers watching on TikTok. The first 3 seconds needs a strong hook, tight pacing, and a payoff that aligns with…
tiktok growthcharter purple monster standing working on a macbook

Author: GrowthCharter

The TikTok Agency

TikTok
Go inside the production room to see how top agencies keep creative teams in sync and campaigns on track.
tiktok algorithm

Author: GrowthCharter

The TikTok Agency

TikTok
TikTok’s FYP isn’t broken and its not the TikTok algorithm. Learn how you can fix the watch time, engagement, and action for your…
TikTok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVETikTok Shop
TikTok Shop may not be public in South Africa yet, but TikTok LIVE still gives brands a smart way to build trust, test offers and rehearse commerce-led content.
tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok Shop
TikTok Shop markets like Mexico, the US, and Europe show South African brands what matters most before launch: creators, LIVE, content, and operational readiness.
TikTok Seller center South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop
Seller Center is the operating hub behind TikTok Shop. Here is why South African brands should learn it now, before the platform launches locally.
Tiktok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop
TikTok Shop will change how brands sell, launch products and work with creators. Here is what South African teams should expect and prepare for.
TikTok Shop now in Mexico

Author: Garyth Ditchfield

Founder & CEO, GrowthCharter

TikTok Shop
TikTok Shop’s launch in Mexico reveals how the platform expands into new markets. Here’s what South African brands should learn and how to prepare before TikTok Shop arrives.
tiktok shop checklist

Author: GrowthCharter

The TikTok Agency

TikTok Shop
A launch checklist for South African brands that want to move fast when TikTok Shop opens, covering products, creators, LIVE, operations, and measurement.
TikTok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVETikTok Shop
TikTok Shop may not be public in South Africa yet, but TikTok LIVE still gives brands a smart way to build trust, test offers and rehearse commerce-led content.
tiktok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE
Learn how to go live on TikTok for business with a clear strategy, structure, moderation, and best practices to drive engagement and conversions.
tiktok live studio

Author: GrowthCharter

The TikTok Agency

TikTok LIVE
Learn what TikTok LIVE Studio is, how it works, and when brands should use it to improve production, control, and performance on TikTok LIVE.
TikTok LIVE Best Practices for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE
Discover TikTok LIVE best practices for brands, including structure, engagement, moderation, and strategies that drive real results.
tiktok live

Author: GrowthCharter

The TikTok Agency

TikTok LIVE
Learn how to repurpose TikTok LIVE content into multiple high-performing videos to extend reach, improve performance, and maximise ROI.
TikTok LIVE Moderation Guide for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE
Learn how to moderate TikTok LIVE sessions effectively. Manage comments, protect your brand, and improve engagement with structured…
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding
Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding
Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding
Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers
UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers
Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
TikTok black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025
Use TikTok this Black Friday to thank customers, share their reactions, and give your audience first access to what…
purple monster scrolling tiktok on black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025
Learn tricks to how South African brands can use UGC, Spark Ads, and TikTok Live to turn casual scrolls into real Black Friday…
TikTok black friday south africa content

Author: GrowthCharter

The TikTok Agency

Black Friday 2025
Discover how South African brands can create scroll-stopping TikTok ads for Black Friday 2025 using hooks, UGC…
black friday tiktok purple monster excited

Author: GrowthCharter

The TikTok Agency

Black Friday 2025
Black Friday in South Africa is in full swing this November. Learn how to plan, test, and launch a TikTok campaign that wins…
TikTok black Friday announcement

Author: GrowthCharter

The TikTok Agency

Black Friday 2025
TikTok is owning South Africa’s Black Friday 2025. Using UGC and creator-led storytelling will help brands win attention…
tiktok growthcharter purple monster sitting at a desk working

Author: GrowthCharter

The TikTok Agency

South African brands are choosing trust, chemistry, and cultural understanding over standard deliverables. See how the right client agency relationship lifts performance.
tiktok growthcharter purple monster standing working on a macbook

Author: GrowthCharter

The TikTok Agency

TikTok
Go inside the production room to see how top agencies keep creative teams in sync and campaigns on track.
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding
Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding
Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
tiktok growthcharter purple monster holding an action sign for creative directions

Author: GrowthCharter

The TikTok Agency

TikTok
Learn how modern creative direction leverages TikTok culture, creator collaboration, and real-time participation to turn moments into movements.
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers
Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.