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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

Dig into your Discovery Call
lady doing a tiktok

Featured Blogs

How to Stop TikTok Spoof Accounts by Building Brand Authority First

tiktok 3 second rule

What Is the 3-Second Rule on TikTok and Why It Matters for Brands

tiktok live moderator

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

tiktok shop checklist

The TikTok Shop South Africa Launch Checklist for Serious Brands

tiktok hooks

How to Win the First 3 Seconds on TikTok

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
tiktok growthcharter purple monster holding an action sign for creative directions

Author: GrowthCharter

The TikTok Agency

TikTok

Culture Doesn’t Wait: How Modern Creative Direction Moves With Meaning

Learn how modern creative direction leverages TikTok culture, creator collaboration, and real-time participation to turn moments into movements.
Read More
tiktok sparkads explain

Author: GrowthCharter

The TikTok Agency

TikTok

Spark Ads Explained Properly: How South African Brands Should Turn Organic Posts Into Paid Performance

Learn how Spark Ads work, why they matter for South African brands, and how to scale organic TikTok posts into stronger paid performance.
Read More
tiktok growthcharter purple monster standing working on a macbook

Author: GrowthCharter

The TikTok Agency

TikTok

The Art of Keeping Creatives on Beat: What Production Really Looks Like Behind the Scenes

Go inside the production room to see how top agencies keep creative teams in sync and campaigns on track.
Read More
tiktok ads conversion

Written by: GrowthCharter

Why Your TikTok Ads Are Not Converting: 7 CRO Mistakes Brands Make After the Click

Read More
tiktok updates 2026

Written by: GrowthCharter

What’s New on TikTok in 2026: The Updates South African Brands Should Actually Care About

Read More
TikTok trends

Written by: GrowthCharter

What Actually Trends on South African TikTok: Hashtags, Sounds, Formats, and Creator Behaviour

Read More
tiktok sparkads explain

Written by: GrowthCharter

Spark Ads Explained Properly: How South African Brands Should Turn Organic Posts Into Paid Performance

Read More

Written by: Garyth Ditchfield

How to Stop TikTok Spoof Accounts by Building Brand Authority First

Read More
tiktok growthcharter purple monster standing working on a macbook

Written by: GrowthCharter

The Art of Keeping Creatives on Beat: What Production Really Looks Like Behind the Scenes

Read More
tiktok shop checklist

Author: GrowthCharter

The TikTok Agency

TikTok Shop

The TikTok Shop South Africa Launch Checklist for Serious Brands

A launch checklist for South African brands that want to move fast when TikTok Shop opens, covering products, creators, LIVE, operations, and measurement.
Read More
South African brands prepare for tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok Shop

How to Prepare for TikTok Shop South Africa Before It Launches

A practical checklist for South African brands preparing for TikTok Shop. Learn what to fix now across content, creators, catalogues, LIVE and operations.
Read More
Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
Read More
tiktok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

How to Go Live on TikTok for Business (Step-by-Step Guide)

Learn how to go live on TikTok for business with a clear strategy, structure, moderation, and best practices to drive engagement and conversions.
Read More
Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
Read More
tiktok live studio

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Studio for Business | Setup, Strategy and When to Use It

Learn what TikTok LIVE Studio is, how it works, and when brands should use it to improve production, control, and performance on TikTok LIVE.
Read More
tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
Read More
TikTok black Friday announcement

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Black Friday South Africa 2025 – How Brands Can Win

TikTok is owning South Africa’s Black Friday 2025. Using UGC and creator-led storytelling will help brands win attention…
Read More
black friday tiktok purple monster excited

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

Black Friday Blueprint: How Brands Can Plan in 2025

Black Friday in South Africa is in full swing this November. Learn how to plan, test, and launch a TikTok campaign that wins…
Read More
purple monster scrolling tiktok on black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Tricks That Turn Browsers Into Buyers This Black Friday 2025

Learn tricks to how South African brands can use UGC, Spark Ads, and TikTok Live to turn casual scrolls into real Black Friday…
Read More
tiktok growthcharter purple monster standing working on a macbook

Author: GrowthCharter

The TikTok Agency

TikTok

The Art of Keeping Creatives on Beat: What Production Really Looks Like Behind the Scenes

Go inside the production room to see how top agencies keep creative teams in sync and campaigns on track.
Read More
tiktok growthcharter purple monster holding an action sign for creative directions

Author: GrowthCharter

The TikTok Agency

TikTok

Culture Doesn’t Wait: How Modern Creative Direction Moves With Meaning

Learn how modern creative direction leverages TikTok culture, creator collaboration, and real-time participation to turn moments into movements.
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More

Need Help Turning TikTok Insight Into a Clearer Growth Plan?

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