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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

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lady doing a tiktok

Featured Blogs

tiktok hooks

How to Win the First 3 Seconds on TikTok

How to Stop TikTok Spoof Accounts by Building Brand Authority First

tiktok live moderator

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

tiktok 3 second rule

What Is the 3-Second Rule on TikTok and Why It Matters for Brands

tiktok shop checklist

The TikTok Shop South Africa Launch Checklist for Serious Brands

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
tiktok ads

Author: GrowthCharter

The TikTok Agency

TikTok

Brand TikToks: Tok or Flop? What Works in 2025

Learn why brands on TikTok flop and what actually works in 2025. Get TikTok strategies, hooks, trends, and creators that drive…
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tiktok conversions

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Views Don’t Pay – Conversions Do

Stop celebrating views. Shift your focus to TikTok conversions with effective hooks, native CTAs, and metrics that drive…
Read More

Author: Garyth Ditchfield

Founder & CEO, GrowthCharter

TikTok

How to Stop TikTok Spoof Accounts by Building Brand Authority First

Spoof accounts on TikTok are not only a legal issue. They are a platform authority issue. Here is how GrowthCharter helps brands reclaim their space, build trust, and rank above impersonators.
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content creator for tiktok

Written by: GrowthCharter

Why Most Brands Fail on TikTok (And How to Avoid It)

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content creator for tiktok

Written by: GrowthCharter

How to Build a TikTok Content Strategy That Actually Converts

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TikTok content creators

Written by: GrowthCharter

How Much Do TikTok Ads Cost in South Africa?

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tiktok marketing performance

Written by: GrowthCharter

TikTok Performance Marketing Growing Organic Content

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how to run tiktok ads

Written by: GrowthCharter

TikTok Ads South Africa | How to Run Campaigns That Drive Results

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TikTok strategy

Written by: GrowthCharter

TikTok Strategy South Africa | Why Your Business Needs More Than Content

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Tiktok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What TikTok Shop Will Change for Brands in South Africa

TikTok Shop will change how brands sell, launch products and work with creators. Here is what South African teams should expect and prepare for.
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TikTok Shop not yet in South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

Is TikTok Shop Available in South Africa? What Brands Need to Know Now

TikTok Shop is not publicly available in South Africa yet. Here is what that means, why it still matters, and how brands should prepare before launch.
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TikTok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

TikTok Shop Affiliate Marketing Explained for Brands Preparing in South Africa

TikTok Shop affiliate marketing connects sellers with creators who can drive product discovery and sales. Here is what South African brands should learn now.
Read More
TikTok LIVE Moderation Guide for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Moderation Guide for Brands | How to Control, Engage and Scale

Learn how to moderate TikTok LIVE sessions effectively. Manage comments, protect your brand, and improve engagement with structured…
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TikTok LIVE Best Practices for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Best Practices for Brands | Strategy That Actually Work

Discover TikTok LIVE best practices for brands, including structure, engagement, moderation, and strategies that drive real results.
Read More
Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
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tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
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tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
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content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

How to Choose the Right TikTok Creators for Your Brand

Bigger isn’t always better. Learn how to choose TikTok creators who genuinely connect with your audience and drive measurable business results.
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tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
black friday tiktok purple monster excited

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

Black Friday Blueprint: How Brands Can Plan in 2025

Black Friday in South Africa is in full swing this November. Learn how to plan, test, and launch a TikTok campaign that wins…
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TikTok black Friday announcement

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Black Friday South Africa 2025 – How Brands Can Win

TikTok is owning South Africa’s Black Friday 2025. Using UGC and creator-led storytelling will help brands win attention…
Read More
purple monster scrolling tiktok on black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Tricks That Turn Browsers Into Buyers This Black Friday 2025

Learn tricks to how South African brands can use UGC, Spark Ads, and TikTok Live to turn casual scrolls into real Black Friday…
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok growthcharter purple monster sitting at a desk working

Author: GrowthCharter

The TikTok Agency

Beyond Deliverables: Why South African Brands Are Choosing Chemistry Over Contracts

South African brands are choosing trust, chemistry, and cultural understanding over standard deliverables. See how the right client agency relationship lifts performance.
Read More

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