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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

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lady doing a tiktok

Featured Blogs

tiktok live moderator

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

tiktok shop checklist

The TikTok Shop South Africa Launch Checklist for Serious Brands

tiktok 3 second rule

What Is the 3-Second Rule on TikTok and Why It Matters for Brands

How to Stop TikTok Spoof Accounts by Building Brand Authority First

tiktok hooks

How to Win the First 3 Seconds on TikTok

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
how to run tiktok ads

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Ads South Africa | How to Run Campaigns That Drive Results

Learn how to run TikTok Ads that do more than generate views. Discover the strategy behind high-performing TikTok campaigns and how South African brands can maximise their advertising budget.
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tiktok ads

Author: GrowthCharter

The TikTok Agency

TikTok

Brand TikToks: Tok or Flop? What Works in 2025

Learn why brands on TikTok flop and what actually works in 2025. Get TikTok strategies, hooks, trends, and creators that drive…
Read More
tiktok sparkads explain

Author: GrowthCharter

The TikTok Agency

TikTok

Spark Ads Explained Properly: How South African Brands Should Turn Organic Posts Into Paid Performance

Learn how Spark Ads work, why they matter for South African brands, and how to scale organic TikTok posts into stronger paid performance.
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content creator for tiktok

Written by: GrowthCharter

Why Most Brands Fail on TikTok (And How to Avoid It)

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content creator for tiktok

Written by: GrowthCharter

How to Build a TikTok Content Strategy That Actually Converts

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TikTok content creators

Written by: GrowthCharter

How Much Do TikTok Ads Cost in South Africa?

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tiktok marketing performance

Written by: GrowthCharter

TikTok Performance Marketing Growing Organic Content

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how to run tiktok ads

Written by: GrowthCharter

TikTok Ads South Africa | How to Run Campaigns That Drive Results

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TikTok strategy

Written by: GrowthCharter

TikTok Strategy South Africa | Why Your Business Needs More Than Content

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Tiktok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What TikTok Shop Will Change for Brands in South Africa

TikTok Shop will change how brands sell, launch products and work with creators. Here is what South African teams should expect and prepare for.
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Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
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TikTok Shop now in Mexico

Author: Garyth Ditchfield

Founder & CEO, GrowthCharter

TikTok Shop

Mexico just showed us how TikTok Shop expands. South Africa should pay attention.

TikTok Shop’s launch in Mexico reveals how the platform expands into new markets. Here’s what South African brands should learn and how to prepare before TikTok Shop arrives.
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tiktok live

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Replay Strategy | Turn 1 LIVE Into Weeks of Content

Learn how to repurpose TikTok LIVE content into multiple high-performing videos to extend reach, improve performance, and maximise ROI.
Read More
TikTok LIVE Best Practices for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Best Practices for Brands | Strategy That Actually Work

Discover TikTok LIVE best practices for brands, including structure, engagement, moderation, and strategies that drive real results.
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tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
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tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
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tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
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content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

How to Choose the Right TikTok Creators for Your Brand

Bigger isn’t always better. Learn how to choose TikTok creators who genuinely connect with your audience and drive measurable business results.
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tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
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tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
Read More
TikTok black friday south africa content

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

The Creative Playbook: TikTok Content for Black Friday 2025

Discover how South African brands can create scroll-stopping TikTok ads for Black Friday 2025 using hooks, UGC…
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TikTok black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

How TikTok Turns Black Friday Buyers to Loyalists in SA 2025

Use TikTok this Black Friday to thank customers, share their reactions, and give your audience first access to what…
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purple monster scrolling tiktok on black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Tricks That Turn Browsers Into Buyers This Black Friday 2025

Learn tricks to how South African brands can use UGC, Spark Ads, and TikTok Live to turn casual scrolls into real Black Friday…
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tiktok growthcharter purple monster holding an action sign for creative directions

Author: GrowthCharter

The TikTok Agency

TikTok

Culture Doesn’t Wait: How Modern Creative Direction Moves With Meaning

Learn how modern creative direction leverages TikTok culture, creator collaboration, and real-time participation to turn moments into movements.
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tiktok growthcharter purple monster sitting at a desk working

Author: GrowthCharter

The TikTok Agency

Beyond Deliverables: Why South African Brands Are Choosing Chemistry Over Contracts

South African brands are choosing trust, chemistry, and cultural understanding over standard deliverables. See how the right client agency relationship lifts performance.
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More

Need Help Turning TikTok Insight Into a Clearer Growth Plan?

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