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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

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lady doing a tiktok

Featured Blogs

tiktok shop checklist

The TikTok Shop South Africa Launch Checklist for Serious Brands

tiktok 3 second rule

What Is the 3-Second Rule on TikTok and Why It Matters for Brands

How to Stop TikTok Spoof Accounts by Building Brand Authority First

tiktok hooks

How to Win the First 3 Seconds on TikTok

tiktok live moderator

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
tiktok conversions

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Views Don’t Pay – Conversions Do

Stop celebrating views. Shift your focus to TikTok conversions with effective hooks, native CTAs, and metrics that drive…
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tiktok algorithm

Author: GrowthCharter

The TikTok Agency

TikTok

No, It’s Not the Algorithm: Fix Your TikTok Content Strategy

TikTok’s FYP isn’t broken and its not the TikTok algorithm. Learn how you can fix the watch time, engagement, and action for your…
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tiktok ads conversion

Author: GrowthCharter

The TikTok Agency

TikTok

Why Your TikTok Ads Are Not Converting: 7 CRO Mistakes Brands Make After the Click

See why TikTok ads fail to convert after the click and learn the CRO fixes South African brands should make on landing pages and checkout flows.
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tiktok ads conversion

Written by: GrowthCharter

Why Your TikTok Ads Are Not Converting: 7 CRO Mistakes Brands Make After the Click

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tiktok updates 2026

Written by: GrowthCharter

What’s New on TikTok in 2026: The Updates South African Brands Should Actually Care About

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TikTok trends

Written by: GrowthCharter

What Actually Trends on South African TikTok: Hashtags, Sounds, Formats, and Creator Behaviour

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tiktok sparkads explain

Written by: GrowthCharter

Spark Ads Explained Properly: How South African Brands Should Turn Organic Posts Into Paid Performance

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Written by: Garyth Ditchfield

How to Stop TikTok Spoof Accounts by Building Brand Authority First

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tiktok growthcharter purple monster standing working on a macbook

Written by: GrowthCharter

The Art of Keeping Creatives on Beat: What Production Really Looks Like Behind the Scenes

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TikTok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

What South African Brands Should Do With TikTok LIVE Right Now

TikTok Shop may not be public in South Africa yet, but TikTok LIVE still gives brands a smart way to build trust, test offers and rehearse commerce-led content.
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TikTok Shop not yet in South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

Is TikTok Shop Available in South Africa? What Brands Need to Know Now

TikTok Shop is not publicly available in South Africa yet. Here is what that means, why it still matters, and how brands should prepare before launch.
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TikTok Seller center South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What Is TikTok Shop Seller Center and Why South African Brands Should Learn It Now

Seller Center is the operating hub behind TikTok Shop. Here is why South African brands should learn it now, before the platform launches locally.
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Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
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tiktok live studio

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Studio for Business | Setup, Strategy and When to Use It

Learn what TikTok LIVE Studio is, how it works, and when brands should use it to improve production, control, and performance on TikTok LIVE.
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tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
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tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
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tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
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tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
purple monster scrolling tiktok on black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Tricks That Turn Browsers Into Buyers This Black Friday 2025

Learn tricks to how South African brands can use UGC, Spark Ads, and TikTok Live to turn casual scrolls into real Black Friday…
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TikTok black friday south africa content

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

The Creative Playbook: TikTok Content for Black Friday 2025

Discover how South African brands can create scroll-stopping TikTok ads for Black Friday 2025 using hooks, UGC…
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tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok growthcharter purple monster sitting at a desk working

Author: GrowthCharter

The TikTok Agency

Beyond Deliverables: Why South African Brands Are Choosing Chemistry Over Contracts

South African brands are choosing trust, chemistry, and cultural understanding over standard deliverables. See how the right client agency relationship lifts performance.
Read More

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