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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

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lady doing a tiktok

Featured Blogs

tiktok live moderator

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

tiktok 3 second rule

What Is the 3-Second Rule on TikTok and Why It Matters for Brands

tiktok hooks

How to Win the First 3 Seconds on TikTok

tiktok shop checklist

The TikTok Shop South Africa Launch Checklist for Serious Brands

How to Stop TikTok Spoof Accounts by Building Brand Authority First

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
TikTok content creators

Author: GrowthCharter

The TikTok Agency

TikTok

How Much Do TikTok Ads Cost in South Africa?

Wondering how much TikTok advertising costs in South Africa? Learn what influences your budget, where brands go wrong and how to maximise your return on investment.
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how to run tiktok ads

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Ads South Africa | How to Run Campaigns That Drive Results

Learn how to run TikTok Ads that do more than generate views. Discover the strategy behind high-performing TikTok campaigns and how South African brands can maximise their advertising budget.
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tiktok ads

Author: GrowthCharter

The TikTok Agency

TikTok

Brand TikToks: Tok or Flop? What Works in 2025

Learn why brands on TikTok flop and what actually works in 2025. Get TikTok strategies, hooks, trends, and creators that drive…
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content creator for tiktok

Written by: GrowthCharter

Why Most Brands Fail on TikTok (And How to Avoid It)

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content creator for tiktok

Written by: GrowthCharter

How to Build a TikTok Content Strategy That Actually Converts

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TikTok content creators

Written by: GrowthCharter

How Much Do TikTok Ads Cost in South Africa?

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tiktok marketing performance

Written by: GrowthCharter

TikTok Performance Marketing Growing Organic Content

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how to run tiktok ads

Written by: GrowthCharter

TikTok Ads South Africa | How to Run Campaigns That Drive Results

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TikTok strategy

Written by: GrowthCharter

TikTok Strategy South Africa | Why Your Business Needs More Than Content

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TikTok Seller center South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What Is TikTok Shop Seller Center and Why South African Brands Should Learn It Now

Seller Center is the operating hub behind TikTok Shop. Here is why South African brands should learn it now, before the platform launches locally.
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tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What South African Brands Should Learn From TikTok Shop in Mexico, the US, and Europe

TikTok Shop markets like Mexico, the US, and Europe show South African brands what matters most before launch: creators, LIVE, content, and operational readiness.
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Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
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tiktok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

How to Go Live on TikTok for Business (Step-by-Step Guide)

Learn how to go live on TikTok for business with a clear strategy, structure, moderation, and best practices to drive engagement and conversions.
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tiktok live

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Replay Strategy | Turn 1 LIVE Into Weeks of Content

Learn how to repurpose TikTok LIVE content into multiple high-performing videos to extend reach, improve performance, and maximise ROI.
Read More
TikTok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

What South African Brands Should Do With TikTok LIVE Right Now

TikTok Shop may not be public in South Africa yet, but TikTok LIVE still gives brands a smart way to build trust, test offers and rehearse commerce-led content.
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tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
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tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
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content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

How to Choose the Right TikTok Creators for Your Brand

Bigger isn’t always better. Learn how to choose TikTok creators who genuinely connect with your audience and drive measurable business results.
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tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
TikTok black friday south africa content

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

The Creative Playbook: TikTok Content for Black Friday 2025

Discover how South African brands can create scroll-stopping TikTok ads for Black Friday 2025 using hooks, UGC…
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TikTok black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

How TikTok Turns Black Friday Buyers to Loyalists in SA 2025

Use TikTok this Black Friday to thank customers, share their reactions, and give your audience first access to what…
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TikTok black Friday announcement

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Black Friday South Africa 2025 – How Brands Can Win

TikTok is owning South Africa’s Black Friday 2025. Using UGC and creator-led storytelling will help brands win attention…
Read More
tiktok growthcharter purple monster sitting at a desk working

Author: GrowthCharter

The TikTok Agency

Beyond Deliverables: Why South African Brands Are Choosing Chemistry Over Contracts

South African brands are choosing trust, chemistry, and cultural understanding over standard deliverables. See how the right client agency relationship lifts performance.
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More

Need Help Turning TikTok Insight Into a Clearer Growth Plan?

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