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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

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lady doing a tiktok

Featured Blogs

How to Stop TikTok Spoof Accounts by Building Brand Authority First

tiktok 3 second rule

What Is the 3-Second Rule on TikTok and Why It Matters for Brands

tiktok live moderator

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

tiktok shop checklist

The TikTok Shop South Africa Launch Checklist for Serious Brands

tiktok hooks

How to Win the First 3 Seconds on TikTok

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok

How to Build a TikTok Content Strategy That Actually Converts

A successful TikTok strategy isn’t built around trends or posting schedules. Learn how to create a content strategy that builds trust, drives engagement and delivers measurable business results.
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content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok

Why Most Brands Fail on TikTok (And How to Avoid It)

Most brands don’t fail on TikTok because of the algorithm. They fail because they’re using yesterday’s marketing playbook on today’s fastest-growing discovery platform.
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tiktok updates 2026

Author: GrowthCharter

The TikTok Agency

TikTok

What’s New on TikTok in 2026: The Updates South African Brands Should Actually Care About

See which TikTok 2026 updates matter for South African brands, from business setup and creator workflows to paid performance and reporting.
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content creator for tiktok

Written by: GrowthCharter

Why Most Brands Fail on TikTok (And How to Avoid It)

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content creator for tiktok

Written by: GrowthCharter

How to Build a TikTok Content Strategy That Actually Converts

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TikTok content creators

Written by: GrowthCharter

How Much Do TikTok Ads Cost in South Africa?

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tiktok marketing performance

Written by: GrowthCharter

TikTok Performance Marketing Growing Organic Content

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how to run tiktok ads

Written by: GrowthCharter

TikTok Ads South Africa | How to Run Campaigns That Drive Results

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TikTok strategy

Written by: GrowthCharter

TikTok Strategy South Africa | Why Your Business Needs More Than Content

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TikTok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

TikTok Shop Affiliate Marketing Explained for Brands Preparing in South Africa

TikTok Shop affiliate marketing connects sellers with creators who can drive product discovery and sales. Here is what South African brands should learn now.
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TikTok Seller center South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What Is TikTok Shop Seller Center and Why South African Brands Should Learn It Now

Seller Center is the operating hub behind TikTok Shop. Here is why South African brands should learn it now, before the platform launches locally.
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Tiktok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

What TikTok Shop Will Change for Brands in South Africa

TikTok Shop will change how brands sell, launch products and work with creators. Here is what South African teams should expect and prepare for.
Read More
TikTok LIVE Best Practices for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Best Practices for Brands | Strategy That Actually Work

Discover TikTok LIVE best practices for brands, including structure, engagement, moderation, and strategies that drive real results.
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TikTok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

What South African Brands Should Do With TikTok LIVE Right Now

TikTok Shop may not be public in South Africa yet, but TikTok LIVE still gives brands a smart way to build trust, test offers and rehearse commerce-led content.
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tiktok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

How to Go Live on TikTok for Business (Step-by-Step Guide)

Learn how to go live on TikTok for business with a clear strategy, structure, moderation, and best practices to drive engagement and conversions.
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

How to Choose the Right TikTok Creators for Your Brand

Bigger isn’t always better. Learn how to choose TikTok creators who genuinely connect with your audience and drive measurable business results.
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tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
Read More
black friday tiktok purple monster excited

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

Black Friday Blueprint: How Brands Can Plan in 2025

Black Friday in South Africa is in full swing this November. Learn how to plan, test, and launch a TikTok campaign that wins…
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purple monster scrolling tiktok on black friday

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Tricks That Turn Browsers Into Buyers This Black Friday 2025

Learn tricks to how South African brands can use UGC, Spark Ads, and TikTok Live to turn casual scrolls into real Black Friday…
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More

Need Help Turning TikTok Insight Into a Clearer Growth Plan?

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Book your TikTok for Business Call