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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

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lady doing a tiktok

Featured Blogs

TikTok trends

What Actually Trends on South African TikTok in 2026?

TikTok Shop not yet in South Africa

Is TikTok Shop Available in South Africa? What Brands Need to Know Now

Choosing the best tiktok agency in south africa

10 TikTok Agencies in South Africa to Know in 2026

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
tiktok ads conversion

Author: GrowthCharter

The TikTok Agency

TikTok

Why Your TikTok Ads Are Not Converting: 7 CRO Mistakes Brands Make After the Click

See why TikTok ads fail to convert after the click and learn the CRO fixes South African brands should make on landing pages and checkout flows.
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tiktok algorithm

Author: GrowthCharter

The TikTok Agency

TikTok

No, It’s Not the Algorithm: Fix Your TikTok Content Strategy

TikTok’s FYP isn’t broken and its not the TikTok algorithm. Learn how you can fix the watch time, engagement, and action for your…
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tiktok marketing performance

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Performance Marketing Growing Organic Content

Learn how successful brands use organic TikTok content to improve advertising performance, reduce acquisition costs and drive measurable business growth.
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content creator for tiktok

Written by: GrowthCharter

Why Most Brands Fail on TikTok (And How to Avoid It)

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content creator for tiktok

Written by: GrowthCharter

How to Build a TikTok Content Strategy That Actually Converts

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TikTok content creators

Written by: GrowthCharter

How Much Do TikTok Ads Cost in South Africa?

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tiktok marketing performance

Written by: GrowthCharter

TikTok Performance Marketing Growing Organic Content

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how to run tiktok ads

Written by: GrowthCharter

TikTok Ads South Africa | How to Run Campaigns That Drive Results

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TikTok strategy

Written by: GrowthCharter

TikTok Strategy South Africa | Why Your Business Needs More Than Content

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TikTok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

What South African Brands Should Do With TikTok LIVE Right Now

TikTok Shop may not be public in South Africa yet, but TikTok LIVE still gives brands a smart way to build trust, test offers and rehearse commerce-led content.
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tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok Shop

How to Prepare Your Business for TikTok Shop South Africa

TikTok Shop is changing how people discover and buy products. Learn how South African businesses can prepare before the platform launches locally.
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tiktok shop checklist

Author: GrowthCharter

The TikTok Agency

TikTok Shop

The TikTok Shop South Africa Launch Checklist for Serious Brands

A launch checklist for South African brands that want to move fast when TikTok Shop opens, covering products, creators, LIVE, operations, and measurement.
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TikTok LIVE

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

What South African Brands Should Do With TikTok LIVE Right Now

TikTok Shop may not be public in South Africa yet, but TikTok LIVE still gives brands a smart way to build trust, test offers and rehearse commerce-led content.
Read More
TikTok LIVE Moderation Guide for Brands

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Moderation Guide for Brands | How to Control, Engage and Scale

Learn how to moderate TikTok LIVE sessions effectively. Manage comments, protect your brand, and improve engagement with structured…
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tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
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tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
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tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
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tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
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content creator for tiktok

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

How to Choose the Right TikTok Creators for Your Brand

Bigger isn’t always better. Learn how to choose TikTok creators who genuinely connect with your audience and drive measurable business results.
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tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
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Black Friday 2026 GrowthCharter

Author: GrowthCharter

The TikTok Agency

Black Friday

Black Friday 2025 South Africa: What the Data Actually Shows

A data-backed look at Black Friday 2025 in South Africa, real retail, banking and spending figures, plus what they mean for brands preparing for Black Friday 2026.
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TikTok black Friday announcement

Author: GrowthCharter

The TikTok Agency

Black Friday

TikTok Black Friday South Africa 2025 – How Brands Can Win

TikTok is owning South Africa’s Black Friday 2025. Using UGC and creator-led storytelling will help brands win attention…
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TikTok black friday

Author: GrowthCharter

The TikTok Agency

Black Friday

How TikTok Turns Black Friday Buyers to Loyalists in SA 2025

Use TikTok this Black Friday to thank customers, share their reactions, and give your audience first access to what…
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tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok growthcharter purple monster sitting at a desk working

Author: GrowthCharter

The TikTok Agency

Beyond Deliverables: Why South African Brands Are Choosing Chemistry Over Contracts

South African brands are choosing trust, chemistry, and cultural understanding over standard deliverables. See how the right client agency relationship lifts performance.
Read More
tiktok growthcharter purple monster standing working on a macbook

Author: GrowthCharter

The TikTok Agency

TikTok

The Art of Keeping Creatives on Beat: What Production Really Looks Like Behind the Scenes

Go inside the production room to see how top agencies keep creative teams in sync and campaigns on track.
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Need Help Turning TikTok Insight Into a Clearer Growth Plan?

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