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TikTok Newsroom

The GrowthCharter TikTok Newsroom is where brands come to understand what is happening on TikTok, what matters, and what to do next.

No noise. No recycled platform commentary. Useful thinking for brands that want to act.

Dig into your Discovery Call
lady doing a tiktok

Featured Blogs

tiktok 3 second rule

What Is the 3-Second Rule on TikTok and Why It Matters for Brands

tiktok hooks

How to Win the First 3 Seconds on TikTok

tiktok live moderator

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

tiktok shop checklist

The TikTok Shop South Africa Launch Checklist for Serious Brands

How to Stop TikTok Spoof Accounts by Building Brand Authority First

Why This Newsroom Exists

TikTok moves quickly. That creates opportunity, but it also creates confusion. The Newsroom helps brands understand the shifts that matter, the tactics worth testing, and the commercial questions behind the headlines. We break down TikTok in a way that helps marketing teams, brand teams, and business leaders make clearer decisions.

What You Will Find Here

You will find practical insight on:

  • TikTok strategy
  • TikTok for Business
  • TikTok ads and Spark Ads
  • TikTok LIVE
  • TikTok Shop readiness
  • TikTok content creators
  • Social commerce
  • Creative testing
  • Platform updates for South Africa
tiktok sparkads explain

Author: GrowthCharter

The TikTok Agency

TikTok

Spark Ads Explained Properly: How South African Brands Should Turn Organic Posts Into Paid Performance

Learn how Spark Ads work, why they matter for South African brands, and how to scale organic TikTok posts into stronger paid performance.
Read More
tiktok ads conversion

Author: GrowthCharter

The TikTok Agency

TikTok

Why Your TikTok Ads Are Not Converting: 7 CRO Mistakes Brands Make After the Click

See why TikTok ads fail to convert after the click and learn the CRO fixes South African brands should make on landing pages and checkout flows.
Read More
3 seconds hook tiktok

Author: GrowthCharter

The TikTok Agency

TikTok

TikTok Retention: How to Keep Viewers Watching After 3 Seconds

Keep viewers watching on TikTok. The first 3 seconds needs a strong hook, tight pacing, and a payoff that aligns with…
Read More
tiktok ads conversion

Written by: GrowthCharter

Why Your TikTok Ads Are Not Converting: 7 CRO Mistakes Brands Make After the Click

Read More
tiktok updates 2026

Written by: GrowthCharter

What’s New on TikTok in 2026: The Updates South African Brands Should Actually Care About

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TikTok trends

Written by: GrowthCharter

What Actually Trends on South African TikTok: Hashtags, Sounds, Formats, and Creator Behaviour

Read More
tiktok sparkads explain

Written by: GrowthCharter

Spark Ads Explained Properly: How South African Brands Should Turn Organic Posts Into Paid Performance

Read More

Written by: Garyth Ditchfield

How to Stop TikTok Spoof Accounts by Building Brand Authority First

Read More
tiktok growthcharter purple monster standing working on a macbook

Written by: GrowthCharter

The Art of Keeping Creatives on Beat: What Production Really Looks Like Behind the Scenes

Read More
South African brands prepare for tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok Shop

How to Prepare for TikTok Shop South Africa Before It Launches

A practical checklist for South African brands preparing for TikTok Shop. Learn what to fix now across content, creators, catalogues, LIVE and operations.
Read More
Tiktok live vs tiktok shop

Author: GrowthCharter

The TikTok Agency

TikTok LIVE • TikTok Shop

TikTok LIVE vs TikTok Shop: What South African Brands Need to Know Before They Jump In

Understand the difference between TikTok LIVE and TikTok Shop, what each one does, and how South African brands should prepare for both.
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TikTok Shop South Africa

Author: GrowthCharter

The TikTok Agency

TikTok Shop

TikTok Shop Affiliate Marketing Explained for Brands Preparing in South Africa

TikTok Shop affiliate marketing connects sellers with creators who can drive product discovery and sales. Here is what South African brands should learn now.
Read More
tiktok live

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Replay Strategy | Turn 1 LIVE Into Weeks of Content

Learn how to repurpose TikTok LIVE content into multiple high-performing videos to extend reach, improve performance, and maximise ROI.
Read More
tiktok live studio

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Studio for Business | Setup, Strategy and When to Use It

Learn what TikTok LIVE Studio is, how it works, and when brands should use it to improve production, control, and performance on TikTok LIVE.
Read More
tiktok live moderator

Author: GrowthCharter

The TikTok Agency

TikTok LIVE

TikTok LIVE Events for Brands | How to Build Demand Before You Go Live

Learn how to use TikTok LIVE Events to build anticipation, increase viewership, and ensure your TikTok LIVE sessions drive real engagement and conversions.
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More
tiktok branding

Author: GrowthCharter

The TikTok Agency

Branding

Purple Monsters at Work: Branding That Doesn’t Play It Safe

Safe branding is invisible. See how GrowthCharter’s “Purple Monsters” mindset uses bold, playful creative to drive real CTR…
Read More
tiktok purple monster graphic designer

Author: GrowthCharter

The TikTok Agency

Branding

Your Design Is Talking. Here’s What It’s Saying About Your Brand

Your design speaks before your copy does. Learn how colour, typography, layout, and hierarchy shape brand perception and performance across digital platforms.
Read More
tiktok influencers

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

UGC vs EGC on TikTok: Which Grows Trust (and Sales)?

UGC is rented trust. EGC is owned trust. Learn how a hybrid TikTok strategy boosts watch time, CTR, and conversions.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
black friday tiktok purple monster excited

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

Black Friday Blueprint: How Brands Can Plan in 2025

Black Friday in South Africa is in full swing this November. Learn how to plan, test, and launch a TikTok campaign that wins…
Read More
TikTok black Friday announcement

Author: GrowthCharter

The TikTok Agency

Black Friday 2025

TikTok Black Friday South Africa 2025 – How Brands Can Win

TikTok is owning South Africa’s Black Friday 2025. Using UGC and creator-led storytelling will help brands win attention…
Read More
tiktok growthcharter purple monster holding an action sign for creative directions

Author: GrowthCharter

The TikTok Agency

TikTok

Culture Doesn’t Wait: How Modern Creative Direction Moves With Meaning

Learn how modern creative direction leverages TikTok culture, creator collaboration, and real-time participation to turn moments into movements.
Read More
tiktok growthcharter purple monster on a call

Author: GrowthCharter

The TikTok Agency

TikTok Influencers

Creators Aren’t Influencers: They’re Ecosystems – How to Build Partnerships That Last.

Move beyond influencer deals. Learn how to create long-term brand-creator partnerships that drive trust and real impact.
Read More
tiktok growthcharter purple monster on with headphones working

Author: GrowthCharter

The TikTok Agency

Branding

Scrolling Is Silent, Motion Isn’t: Why Animated Content Owns the Feed

Motion design is no longer optional. Learn how movement, timing, and kinetic storytelling drive attention, emotion, and brand recall in sound-off digital feeds.
Read More

Need Help Turning TikTok Insight Into a Clearer Growth Plan?

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